The campaign aims to promote behaviour change and highlight the many benefits that cycling could yield. Posters will feature on digital billboards across the UK plus a 30-second film will air on TV.
The campaign has sought investment from the bike industry with donations from manufacturers, bike shops, industry bodies as well as Green Commute Initiative; the industry-leading cycle to work scheme provider. The initial investment drive has exceeded £100,000.
GCI is thrilled to be part of the journey towards a more sustainable future.