GCI Blog

#BikeisBest campaign; getting us all to rethink our future

Green Commute Initiative is proud to be part of the #BikeisBest campaign which aims to showcase the benefits of cycling to the wider UK population.

The Covid-19 pandemic has brought forward a huge rethink of how we travel. Clearer skies, less road congestion and a reduction in lung-related medical incidents, has made us all realise that there are more pleasant and sustainable ways to travel.

Bike shops have been inundated with customers during lockdown as the population realises that the humble bicycle can help them in many different ways.

#BikeisBest is a coordinated promotional campaign to encourage us all to capitalise on the opportunity that the Covid-19 pandemic has presented us with; that cycling is something we should all be doing more off – for commuting, for leisure and for fitness.

The campaign aims to promote behaviour change and highlight the many benefits that cycling could yield. Posters will feature on digital billboards across the UK plus a 30-second film will air on TV.

The campaign has sought investment from the bike industry with donations from manufacturers, bike shops, industry bodies as well as Green Commute Initiative; the industry-leading cycle to work scheme provider. The initial investment drive has exceeded £100,000.

GCI is thrilled to be part of the journey towards a more sustainable future.

  • 3rd June 2020